Market Research Analyst salary
From 9,706 certified H-1B filings (FY2025–FY2026). Base salary only.
- Occupation code 13-1161: Market Research Analysts and Marketing Specialists
- Also filed as: Marketing Analyst
At a glance
- Mostly Level II (mid-level). 35% of Market Research Analyst filings are Level II, compared with 42% across all H-1B filings.
- Top filer: Amazon. 528 filings (5% of the total), median $131,600.
- Pay depends on the city. Among the 10 metro areas with the most filings, the median ranges from $70,000 in Miami, FL to $142,002 in San Jose, CA.
- Median up 26% since FY2020. From $73,500 in FY2020 to $92,660 in FY2026 (Q1–Q3). Nominal, not adjusted for inflation.
Market Research Analyst H-1B salary overview
Employers filed 9,706 certified H-1B Labor Condition Applications for Market Research Analyst jobs in FY2025–FY2026 (occupation code 13-1161, Market Research Analysts and Marketing Specialists). The median base salary is $85,000, 31% below the median for all H-1B filings ($122,699), and half of the filings fall between $66,561 and $125,000. The most common wage level is Level II (mid-level), at 35% of filings. New York, NY has the most filings (2,446), and Amazon is the employer that files the most (528).
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Percentiles from certified H-1B filings, base salary only. Metro areas with at least 10 filings.
Top employers for Market Research Analyst
Amazon528 filings · 5%$131,600
Google299 filings · 3%$165,000
Microsoft291 filings · 3%$165,800
TikTok226 filings · 2%$130,000
Adobe71 filings · 1%$158,674
Meta67 filings · 1%$191,786
Apple58 filings · 1%$172,100
GroupM Worldwide58 filings · 1%$90,000
ByteDance54 filings · 1%$157,000
Cummins35 filings · 0%$76,800
Employers with the most Market Research Analyst filings. Bar: share of all Market Research Analyst filings. Figure: median base salary.
Pay by level
Entry-level · 29% of filings
Mid-level · 35% of filings
Senior · 18% of filings
Expert · 17% of filings
Show the table
By experience level
| Wage level | Median | Filings |
|---|---|---|
| Level I · Entry | $61,797 | 2,797 |
| Level II · Qualified | $82,139 | 3,380 |
| Level III · Experienced | $112,580 | 1,755 |
| Level IV · Fully competent | $150,000 | 1,651 |
Median shown when a level has at least 10 filings.
Market Research Analyst pay by city
Median base salary in each metro area. Rent: HUD Fair Market Rent, FY2027.
Show all 52 metro areas
Metro areas with at least 10 filings for this occupation.
What a Market Research Analyst does
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Typical tasks
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Seek and provide information to help companies determine their position in the marketplace.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
Preparation
Job Zone Four: Considerable Preparation Needed. Most of these occupations require a four-year bachelor's degree, but some do not.
O*NET occupation: Market Research Analysts and Marketing Specialists (13-1161.00). This section includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA.
H-1B pay vs. all U.S. workers
Across all U.S. workers in this occupation (Market Research Analysts and Marketing Specialists), the median annual wage was $78,760 in May 2025, with 899,580 people employed. The median H-1B base salary in FY2025–FY2026 is $85,000, 8% higher.
| H-1B filings | All U.S. workers (BLS, May 2025) | |
|---|---|---|
| 10th percentile | $55,078 | $43,390 |
| 25th percentile | $66,561 | $58,350 |
| Median | $85,000 | $78,760 |
| 75th percentile | $125,000 | $108,310 |
| 90th percentile | $164,553 | $155,480 |
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS). BLS wages cover all wage and salary workers and include some incentive pay; H-1B figures are the base salary offered on certified LCAs. The two sources cover different periods. BLS reports wages of $239,200 or more as a single top value.
Salary details
Salary range
| Percentile | Salary |
|---|---|
| 10th | $55,078 |
| 25th | $66,561 |
| 50th (median) | $85,000 |
| 75th | $125,000 |
| 90th | $164,553 |
Salary by year
Median salary
Filings per year
Show as table
| Fiscal year | Median | P25 | P75 | Filings |
|---|---|---|---|---|
| FY2020 | $73,500 | $58,088 | $108,400 | 3,701 |
| FY2021 | $83,429 | $62,572 | $120,000 | 3,330 |
| FY2022 | $81,997 | $62,400 | $120,000 | 4,060 |
| FY2023 | $84,000 | $61,693 | $124,587 | 3,636 |
| FY2024 | $80,000 | $60,174 | $125,000 | 4,258 |
| FY2025 | $80,000 | $62,400 | $124,000 | 5,081 |
| FY2026 | $92,660 | $72,883 | $125,000 | 4,625 |
Questions
How much does an H-1B Market Research Analyst make?
The median base salary in certified H-1B filings for Market Research Analyst jobs is $85,000 (9,706 filings, FY2025–FY2026). Half of the filings are between $66,561 and $125,000.
What does an entry-level Market Research Analyst earn on an H-1B?
Level I (entry-level) filings have a median of $61,797. Level I accounts for 29% of Market Research Analyst filings.
Which city pays H-1B Market Research Analysts the most?
Among metro areas with at least 100 filings, San Jose, CA has the highest median base salary for Market Research Analyst jobs: $142,002 (590 filings).
Which employers file the most H-1B applications for Market Research Analysts?
Amazon (528), Google (299) and Microsoft (291) filed the most Market Research Analyst LCAs in FY2025–FY2026.
Do H-1B Market Research Analysts earn more than other U.S. workers in the same job?
The H-1B median base salary ($85,000) is 8% higher than the median wage of all U.S. workers in this occupation ($78,760, BLS May 2025). The sources measure pay differently, so treat this as a rough comparison.