TikTok Market Research Analyst salary

Based on 226 H-1B filings by TikTok, fiscal years 2025–2026. Base salary only.

Also listed as: Marketing Analyst

Median salary$130,000
Middle 50%$105k–$165k
vs. all employers+53%comparison median $85,000
Filings226FY2025–FY2026 · latest two fiscal years

Salary range

Box: middle 50% of filings. Whiskers: 10th–90th percentile. 99% of filings are between $72,085 and $295,000.
PercentileSalary
10th$86,500
25th$105,000
50th (median)$130,000
75th$165,000
90th$231,282

Salary by year

Median salary

$110k $150k $190k FY2024: median $175,000 (12 filings) FY2025: median $130,000 (61 filings) FY2026: median $130,000 (165 filings) FY20 FY21 FY22 FY23 FY24 FY25 FY26

Filings per year

FY2020: 0 filings FY20 FY2021: 0 filings FY21 FY2022: 3 filings FY22 FY2023: 5 filings FY23 FY2024: 12 filings FY24 FY2025: 61 filings FY25 FY2026: 165 filings FY26 165
Shaded: FY2025–FY2026, the years behind the figures above. Median shown for years with at least 10 filings. FY2026 covers Q1–Q3 only.
Show as table
Fiscal yearMedianP25P75Filings
FY2020–––0
FY2021–––0
FY2022–––3
FY2023–––5
FY2024$175,000$128,275$237,50012
FY2025$130,000$110,000$164,55361
FY2026$130,000$102,400$168,000165

By state

California
$149,224
Washington
$136,274
New York
$145,332
Texas
$86,340

Bar length: number of filings (California 116). Figure: average salary in that state.

By city

Bellevue, WA$128,000 · 78 filings
Culver City, CA$106,000 · 66 filings
San Jose, CA$187,960 · 48 filings
New York, NY$142,800 · 30 filings

Cities with at least 10 filings. Figure: median salary.

By experience level

Wage levelMedianFilings
Level I · Entry $107,500 50
Level II · Qualified $121,800 92
Level III · Experienced $149,750 44
Level IV · Fully competent $191,676 37

Median shown when a level has at least 10 filings.

Questions

How much does a market research analyst make at TikTok?

In H-1B filings, TikTok's median base salary for Market Research Analyst is $130,000; half of filings fall between $105,000 and $165,000. Bonus and stock are not included.

Does TikTok sponsor H-1B visas for market research analysts?

Yes. TikTok filed 226 certified Labor Condition Applications for this role in FY2025–FY2026. A filing is a step before the visa petition, not an approval.

Which job titles are included?

Filings are grouped by occupation code 13-1161 (Market Research Analysts and Marketing Specialists), so this page covers every job title TikTok filed under that code.

Where does this data come from?

The U.S. Department of Labor's public LCA disclosure files, updated every quarter. Methodology