Market Research Analyst salary in San Francisco, CA
Based on 618 certified H-1B filings in the San Francisco-Oakland-Fremont, CA metro area, FY2025–FY2026. Includes Menlo Park, Fremont, South San Francisco, San Mateo, Burlingame.
Also listed as: Marketing Analyst
Salary range
| Percentile | Salary |
|---|---|
| 10th | $70,344 |
| 25th | $98,322 |
| 50th (median) | $131,150 |
| 75th | $160,607 |
| 90th | $195,000 |
Salary by year
Median salary
Filings per year
Show as table
| Fiscal year | Median | P25 | P75 | Filings |
|---|---|---|---|---|
| FY2020 | $108,347 | $73,900 | $128,000 | 479 |
| FY2021 | $113,700 | $81,000 | $141,700 | 390 |
| FY2022 | $117,012 | $88,000 | $147,350 | 387 |
| FY2023 | $126,000 | $90,000 | $160,000 | 317 |
| FY2024 | $125,382 | $82,597 | $156,021 | 301 |
| FY2025 | $129,300 | $93,950 | $159,328 | 314 |
| FY2026 | $135,000 | $100,000 | $165,000 | 304 |
Cost of living
San Francisco's median Market Research Analyst salary of $131,150 is worth about $113,400 at national average prices.
Source: BEA Regional Price Parities, 2024 (U.S. = 100; San Francisco = 115.6).
Compared with all workers here
All Market Research Analysts and Marketing Specialists in the San Francisco, CA area earned a median of $123,250 in May 2025 (24,120 employed). The H-1B median here is $131,150, 6% higher.
Source: U.S. Bureau of Labor Statistics, OEWS metropolitan area estimates. BLS wages include some incentive pay; H-1B figures are base salary.
Top employers filing
| Employer | Median | Filings |
|---|---|---|
| $158,500 | 50 | |
| Meta | $198,186 | 30 |
| Adobe | $157,427 | 23 |
| Genentech | $159,328 | 20 |
| Odoo | $101,161 | 12 |
| Microsoft | $178,250 | 10 |
| Paraform | $150,000 | 10 |
| Uber | too few | 9 |
| Anthropic, PBC | too few | 9 |
| Amazon | too few | 6 |
Employers with at least 2 filings here. Median shown at 10+ filings.
By experience level
| Wage level | Median | Filings |
|---|---|---|
| Entry-level · Level I | $73,378 | 142 |
| Mid-level · Level II | $106,700 | 177 |
| Senior · Level III | $150,000 | 130 |
| Expert · Level IV | $179,000 | 152 |
Median shown when a level has at least 10 filings.
Minimum H-1B salary by level
| Wage level | Prevailing wage (most common) | Median offered salary | Filings |
|---|---|---|---|
| Entry-level · Level I | $67,808 | $73,378 | 142 |
| Mid-level · Level II | $98,322 | $106,700 | 177 |
| Senior · Level III | $128,814 | $150,000 | 130 |
| Expert · Level IV | $159,328 | $179,000 | 152 |
The prevailing wage is the minimum an employer must pay for this job and area. Amounts vary by county within a metro and by wage source.