Entry-level Market Research Analyst salary in San Francisco, CA
Based on 142 certified H-1B filings at DOL wage level I in the San Francisco-Oakland-Fremont, CA metro area, FY2025–FY2026. Includes Menlo Park, Fremont, South San Francisco, San Mateo, Burlingame.
Also listed as: Marketing Analyst
Salary range
| Percentile | Salary |
|---|---|
| 10th | $67,413 |
| 25th | $67,808 |
| 50th (median) | $73,378 |
| 75th | $89,875 |
| 90th | $116,950 |
Salary by year
Median salary
Filings per year
Show as table
| Fiscal year | Median | P25 | P75 | Filings |
|---|---|---|---|---|
| FY2020 | $55,000 | $49,587 | $62,502 | 51 |
| FY2021 | $55,453 | $51,126 | $70,000 | 49 |
| FY2022 | $65,000 | $59,560 | $75,000 | 52 |
| FY2023 | $64,168 | $60,278 | $72,000 | 51 |
| FY2024 | $67,413 | $60,000 | $74,937 | 70 |
| FY2025 | $72,000 | $67,550 | $84,360 | 83 |
| FY2026 | $75,500 | $67,808 | $105,734 | 59 |
Cost of living
San Francisco's median entry-level Market Research Analyst salary of $73,378 is worth about $63,500 at national average prices.
Source: BEA Regional Price Parities, 2024 (U.S. = 100; San Francisco = 115.6).
Compared with all workers here
All Market Research Analysts and Marketing Specialists in the San Francisco, CA area earned a median of $123,250 in May 2025 (24,120 employed). The H-1B median here is $73,378, 40% lower.
Source: U.S. Bureau of Labor Statistics, OEWS metropolitan area estimates. BLS wages include some incentive pay; H-1B figures are base salary.
Employers filing at this level
| Employer | Median | Filings |
|---|---|---|
| Odoo | $98,322 | 11 |
| Cbclife Financial Services | too few | 4 |
| too few | 3 | |
| Envision Bay Consulting | too few | 3 |
| Adobe | too few | 2 |
| Affiliated Engineers W | too few | 2 |
| Alpinia Acupuncture | too few | 2 |
| DeciBio Consulting | too few | 2 |
| Dreyers Grand Ice Cream | too few | 2 |
| E & E | too few | 2 |
Employers with at least 2 filings here. Median shown at 10+ filings.
By experience level
| Wage level | Median | Filings |
|---|---|---|
| Entry-level · Level I | $73,378 | 142 |
| Mid-level · Level II | $106,700 | 177 |
| Senior · Level III | $150,000 | 130 |
| Expert · Level IV | $179,000 | 152 |
Median shown when a level has at least 10 filings.
Minimum H-1B salary by level
| Wage level | Prevailing wage (most common) | Median offered salary | Filings |
|---|---|---|---|
| Entry-level · Level I | $67,808 | $73,378 | 142 |
| Mid-level · Level II | $98,322 | $106,700 | 177 |
| Senior · Level III | $128,814 | $150,000 | 130 |
| Expert · Level IV | $159,328 | $179,000 | 152 |
The prevailing wage is the minimum an employer must pay for this job and area. Amounts vary by county within a metro and by wage source.