Market Research Analyst salary in San Jose, CA
Based on 590 certified H-1B filings in the San Jose-Sunnyvale-Santa Clara, CA metro area, FY2025–FY2026. Includes Mountain View, Santa Clara, Sunnyvale, Cupertino, Palo Alto.
Also listed as: Marketing Analyst
Salary range
| Percentile | Salary |
|---|---|
| 10th | $69,784 |
| 25th | $105,893 |
| 50th (median) | $142,002 |
| 75th | $183,905 |
| 90th | $208,560 |
Salary by year
Median salary
Filings per year
Show as table
| Fiscal year | Median | P25 | P75 | Filings |
|---|---|---|---|---|
| FY2020 | $109,554 | $73,000 | $140,000 | 255 |
| FY2021 | $125,000 | $98,283 | $150,000 | 233 |
| FY2022 | $122,483 | $90,522 | $160,105 | 272 |
| FY2023 | $120,162 | $91,603 | $150,000 | 204 |
| FY2024 | $133,594 | $91,728 | $166,484 | 258 |
| FY2025 | $142,002 | $90,000 | $178,110 | 305 |
| FY2026 | $146,453 | $106,662 | $186,222 | 285 |
Cost of living
San Jose's median Market Research Analyst salary of $142,002 is worth about $128,600 at national average prices.
Source: BEA Regional Price Parities, 2024 (U.S. = 100; San Jose = 110.4).
Compared with all workers here
All Market Research Analysts and Marketing Specialists in the San Jose, CA area earned a median of $141,960 in May 2025 (12,710 employed). The H-1B median here is $142,002, 0% higher.
Source: U.S. Bureau of Labor Statistics, OEWS metropolitan area estimates. BLS wages include some incentive pay; H-1B figures are base salary.
Top employers filing
| Employer | Median | Filings |
|---|---|---|
| $187,925 | 50 | |
| TikTok | $187,960 | 48 |
| Apple | $178,110 | 39 |
| Adobe | $159,875 | 34 |
| Microsoft | $179,700 | 23 |
| ByteDance | $204,200 | 22 |
| Applied Materials | $147,725 | 20 |
| Amazon | $139,001 | 16 |
| Hewlett Packard Enterprise Company | too few | 8 |
| ServiceNow | too few | 6 |
Employers with at least 2 filings here. Median shown at 10+ filings.
By experience level
| Wage level | Median | Filings |
|---|---|---|
| Entry-level · Level I | $70,000 | 146 |
| Mid-level · Level II | $117,700 | 166 |
| Senior · Level III | $162,750 | 113 |
| Expert · Level IV | $189,475 | 125 |
Median shown when a level has at least 10 filings.
Minimum H-1B salary by level
| Wage level | Prevailing wage (most common) | Median offered salary | Filings |
|---|---|---|---|
| Entry-level · Level I | $69,784 | $70,000 | 146 |
| Mid-level · Level II | $106,662 | $117,700 | 166 |
| Senior · Level III | $142,002 | $162,750 | 113 |
| Expert · Level IV | $186,222 | $189,475 | 125 |
The prevailing wage is the minimum an employer must pay for this job and area. Amounts vary by county within a metro and by wage source.