Expert Market Research Analyst salary in San Jose, CA
Based on 125 certified H-1B filings at DOL wage level IV in the San Jose-Sunnyvale-Santa Clara, CA metro area, FY2025–FY2026. Includes Mountain View, Santa Clara, Sunnyvale, Cupertino, Palo Alto.
Also listed as: Marketing Analyst
Salary range
| Percentile | Salary |
|---|---|
| 10th | $178,110 |
| 25th | $185,153 |
| 50th (median) | $189,475 |
| 75th | $212,000 |
| 90th | $240,000 |
Salary by year
Median salary
Filings per year
Show as table
| Fiscal year | Median | P25 | P75 | Filings |
|---|---|---|---|---|
| FY2020 | $137,000 | $123,350 | $155,500 | 43 |
| FY2021 | $150,000 | $126,000 | $161,143 | 59 |
| FY2022 | $165,000 | $147,000 | $180,000 | 61 |
| FY2023 | $162,500 | $146,494 | $180,977 | 50 |
| FY2024 | $166,779 | $150,000 | $201,495 | 71 |
| FY2025 | $181,739 | $178,110 | $211,025 | 60 |
| FY2026 | $191,000 | $186,222 | $220,000 | 65 |
Cost of living
San Jose's median expert Market Research Analyst salary of $189,475 is worth about $171,600 at national average prices.
Source: BEA Regional Price Parities, 2024 (U.S. = 100; San Jose = 110.4).
Compared with all workers here
All Market Research Analysts and Marketing Specialists in the San Jose, CA area earned a median of $141,960 in May 2025 (12,710 employed). The H-1B median here is $189,475, 33% higher.
Source: U.S. Bureau of Labor Statistics, OEWS metropolitan area estimates. BLS wages include some incentive pay; H-1B figures are base salary.
Employers filing at this level
| Employer | Median | Filings |
|---|---|---|
| Apple | $186,222 | 24 |
| $205,500 | 18 | |
| TikTok | $224,000 | 10 |
| Adobe | too few | 9 |
| ByteDance | too few | 8 |
| Applied Materials | too few | 7 |
| Netflix | too few | 4 |
| too few | 4 | |
| Dell USA L.P. | too few | 3 |
| Microsoft | too few | 3 |
Employers with at least 2 filings here. Median shown at 10+ filings.
By experience level
| Wage level | Median | Filings |
|---|---|---|
| Entry-level · Level I | $70,000 | 146 |
| Mid-level · Level II | $117,700 | 166 |
| Senior · Level III | $162,750 | 113 |
| Expert · Level IV | $189,475 | 125 |
Median shown when a level has at least 10 filings.
Minimum H-1B salary by level
| Wage level | Prevailing wage (most common) | Median offered salary | Filings |
|---|---|---|---|
| Entry-level · Level I | $69,784 | $70,000 | 146 |
| Mid-level · Level II | $106,662 | $117,700 | 166 |
| Senior · Level III | $142,002 | $162,750 | 113 |
| Expert · Level IV | $186,222 | $189,475 | 125 |
The prevailing wage is the minimum an employer must pay for this job and area. Amounts vary by county within a metro and by wage source.