Entry-level Market Research Analyst salary in San Jose, CA
Based on 146 certified H-1B filings at DOL wage level I in the San Jose-Sunnyvale-Santa Clara, CA metro area, FY2025–FY2026. Includes Mountain View, Santa Clara, Sunnyvale, Cupertino, Palo Alto.
Also listed as: Marketing Analyst
Salary range
| Percentile | Salary |
|---|---|
| 10th | $66,893 |
| 25th | $69,784 |
| 50th (median) | $70,000 |
| 75th | $80,000 |
| 90th | $104,800 |
Salary by year
Median salary
Filings per year
Show as table
| Fiscal year | Median | P25 | P75 | Filings |
|---|---|---|---|---|
| FY2020 | $50,000 | $46,114 | $52,000 | 29 |
| FY2021 | $63,149 | $54,750 | $89,981 | 28 |
| FY2022 | $68,280 | $63,149 | $78,289 | 52 |
| FY2023 | $66,770 | $64,168 | $72,000 | 42 |
| FY2024 | $68,200 | $63,294 | $73,097 | 62 |
| FY2025 | $70,000 | $69,784 | $78,049 | 84 |
| FY2026 | $70,000 | $66,893 | $97,275 | 62 |
Cost of living
San Jose's median entry-level Market Research Analyst salary of $70,000 is worth about $63,400 at national average prices.
Source: BEA Regional Price Parities, 2024 (U.S. = 100; San Jose = 110.4).
Compared with all workers here
All Market Research Analysts and Marketing Specialists in the San Jose, CA area earned a median of $141,960 in May 2025 (12,710 employed). The H-1B median here is $70,000, 51% lower.
Source: U.S. Bureau of Labor Statistics, OEWS metropolitan area estimates. BLS wages include some incentive pay; H-1B figures are base salary.
Employers filing at this level
| Employer | Median | Filings |
|---|---|---|
| TikTok | $159,560 | 10 |
| Intellipro Group | too few | 4 |
| Point Stone Technology Limited Company | too few | 4 |
| Apic | too few | 3 |
| China Mobile International (USA) | too few | 3 |
| HireIO | too few | 3 |
| Plug & Play | too few | 3 |
| Apple | too few | 2 |
| Accord Healthcare | too few | 2 |
| Adobe | too few | 2 |
Employers with at least 2 filings here. Median shown at 10+ filings.
By experience level
| Wage level | Median | Filings |
|---|---|---|
| Entry-level · Level I | $70,000 | 146 |
| Mid-level · Level II | $117,700 | 166 |
| Senior · Level III | $162,750 | 113 |
| Expert · Level IV | $189,475 | 125 |
Median shown when a level has at least 10 filings.
Minimum H-1B salary by level
| Wage level | Prevailing wage (most common) | Median offered salary | Filings |
|---|---|---|---|
| Entry-level · Level I | $69,784 | $70,000 | 146 |
| Mid-level · Level II | $106,662 | $117,700 | 166 |
| Senior · Level III | $142,002 | $162,750 | 113 |
| Expert · Level IV | $186,222 | $189,475 | 125 |
The prevailing wage is the minimum an employer must pay for this job and area. Amounts vary by county within a metro and by wage source.