Expert Market Research Analyst salary in San Francisco, CA
Based on 152 certified H-1B filings at DOL wage level IV in the San Francisco-Oakland-Fremont, CA metro area, FY2025–FY2026. Includes Menlo Park, Fremont, South San Francisco, San Mateo, Burlingame.
Also listed as: Marketing Analyst
Salary range
| Percentile | Salary |
|---|---|
| 10th | $159,328 |
| 25th | $159,832 |
| 50th (median) | $179,000 |
| 75th | $200,000 |
| 90th | $231,800 |
Salary by year
Median salary
Filings per year
Show as table
| Fiscal year | Median | P25 | P75 | Filings |
|---|---|---|---|---|
| FY2020 | $120,100 | $108,700 | $144,700 | 145 |
| FY2021 | $140,000 | $116,501 | $163,400 | 115 |
| FY2022 | $144,900 | $120,000 | $167,000 | 127 |
| FY2023 | $166,750 | $146,250 | $189,500 | 91 |
| FY2024 | $170,000 | $154,000 | $192,700 | 73 |
| FY2025 | $184,453 | $159,328 | $206,321 | 68 |
| FY2026 | $174,628 | $160,000 | $195,750 | 84 |
Cost of living
San Francisco's median expert Market Research Analyst salary of $179,000 is worth about $154,800 at national average prices.
Source: BEA Regional Price Parities, 2024 (U.S. = 100; San Francisco = 115.6).
Compared with all workers here
All Market Research Analysts and Marketing Specialists in the San Francisco, CA area earned a median of $123,250 in May 2025 (24,120 employed). The H-1B median here is $179,000, 45% higher.
Source: U.S. Bureau of Labor Statistics, OEWS metropolitan area estimates. BLS wages include some incentive pay; H-1B figures are base salary.
Employers filing at this level
| Employer | Median | Filings |
|---|---|---|
| Meta | $206,000 | 19 |
| Genentech | $159,328 | 14 |
| $187,500 | 12 | |
| Paraform | too few | 5 |
| Adobe | too few | 4 |
| Snowflake | too few | 4 |
| Visa | too few | 3 |
| Anthropic, PBC | too few | 3 |
| too few | 3 | |
| Meter | too few | 3 |
Employers with at least 2 filings here. Median shown at 10+ filings.
By experience level
| Wage level | Median | Filings |
|---|---|---|
| Entry-level · Level I | $73,378 | 142 |
| Mid-level · Level II | $106,700 | 177 |
| Senior · Level III | $150,000 | 130 |
| Expert · Level IV | $179,000 | 152 |
Median shown when a level has at least 10 filings.
Minimum H-1B salary by level
| Wage level | Prevailing wage (most common) | Median offered salary | Filings |
|---|---|---|---|
| Entry-level · Level I | $67,808 | $73,378 | 142 |
| Mid-level · Level II | $98,322 | $106,700 | 177 |
| Senior · Level III | $128,814 | $150,000 | 130 |
| Expert · Level IV | $159,328 | $179,000 | 152 |
The prevailing wage is the minimum an employer must pay for this job and area. Amounts vary by county within a metro and by wage source.