Senior Market Research Analyst salary in San Francisco, CA
Based on 130 certified H-1B filings at DOL wage level III in the San Francisco-Oakland-Fremont, CA metro area, FY2025–FY2026. Includes Menlo Park, Fremont, South San Francisco, San Mateo, Burlingame.
Also listed as: Marketing Analyst
Salary range
| Percentile | Salary |
|---|---|
| 10th | $128,814 |
| 25th | $132,025 |
| 50th (median) | $150,000 |
| 75th | $167,648 |
| 90th | $190,488 |
Salary by year
Median salary
Filings per year
Show as table
| Fiscal year | Median | P25 | P75 | Filings |
|---|---|---|---|---|
| FY2020 | $110,000 | $92,525 | $134,025 | 140 |
| FY2021 | $130,000 | $105,000 | $150,000 | 111 |
| FY2022 | $139,000 | $112,000 | $166,336 | 95 |
| FY2023 | $128,088 | $113,400 | $154,622 | 83 |
| FY2024 | $142,401 | $118,541 | $171,500 | 70 |
| FY2025 | $150,000 | $139,000 | $175,500 | 62 |
| FY2026 | $146,769 | $130,000 | $160,700 | 68 |
Cost of living
San Francisco's median senior Market Research Analyst salary of $150,000 is worth about $129,700 at national average prices.
Source: BEA Regional Price Parities, 2024 (U.S. = 100; San Francisco = 115.6).
Compared with all workers here
All Market Research Analysts and Marketing Specialists in the San Francisco, CA area earned a median of $123,250 in May 2025 (24,120 employed). The H-1B median here is $150,000, 22% higher.
Source: U.S. Bureau of Labor Statistics, OEWS metropolitan area estimates. BLS wages include some incentive pay; H-1B figures are base salary.
Employers filing at this level
| Employer | Median | Filings |
|---|---|---|
| $164,199 | 17 | |
| Adobe | too few | 8 |
| Microsoft | too few | 7 |
| Meta | too few | 6 |
| Paraform | too few | 5 |
| Uber | too few | 3 |
| Genentech | too few | 3 |
| Innovamat Education | too few | 3 |
| IXL Learning | too few | 3 |
| Sony Interactive Entertainment | too few | 3 |
Employers with at least 2 filings here. Median shown at 10+ filings.
By experience level
| Wage level | Median | Filings |
|---|---|---|
| Entry-level · Level I | $73,378 | 142 |
| Mid-level · Level II | $106,700 | 177 |
| Senior · Level III | $150,000 | 130 |
| Expert · Level IV | $179,000 | 152 |
Median shown when a level has at least 10 filings.
Minimum H-1B salary by level
| Wage level | Prevailing wage (most common) | Median offered salary | Filings |
|---|---|---|---|
| Entry-level · Level I | $67,808 | $73,378 | 142 |
| Mid-level · Level II | $98,322 | $106,700 | 177 |
| Senior · Level III | $128,814 | $150,000 | 130 |
| Expert · Level IV | $159,328 | $179,000 | 152 |
The prevailing wage is the minimum an employer must pay for this job and area. Amounts vary by county within a metro and by wage source.