Mid-level Market Research Analyst salary in San Francisco, CA
Based on 177 certified H-1B filings at DOL wage level II in the San Francisco-Oakland-Fremont, CA metro area, FY2025–FY2026. Includes Menlo Park, Fremont, South San Francisco, San Mateo, Burlingame.
Also listed as: Marketing Analyst
Salary range
| Percentile | Salary |
|---|---|
| 10th | $96,456 |
| 25th | $98,322 |
| 50th (median) | $106,700 |
| 75th | $131,300 |
| 90th | $157,220 |
Salary by year
Median salary
Filings per year
Show as table
| Fiscal year | Median | P25 | P75 | Filings |
|---|---|---|---|---|
| FY2020 | $73,600 | $70,000 | $97,500 | 143 |
| FY2021 | $80,000 | $72,800 | $121,000 | 109 |
| FY2022 | $90,261 | $77,532 | $114,575 | 110 |
| FY2023 | $99,360 | $88,000 | $129,000 | 91 |
| FY2024 | $103,171 | $83,500 | $138,949 | 87 |
| FY2025 | $111,016 | $98,322 | $141,000 | 93 |
| FY2026 | $103,600 | $98,322 | $120,000 | 84 |
Cost of living
San Francisco's median mid-level Market Research Analyst salary of $106,700 is worth about $92,300 at national average prices.
Source: BEA Regional Price Parities, 2024 (U.S. = 100; San Francisco = 115.6).
Compared with all workers here
All Market Research Analysts and Marketing Specialists in the San Francisco, CA area earned a median of $123,250 in May 2025 (24,120 employed). The H-1B median here is $106,700, 13% lower.
Source: U.S. Bureau of Labor Statistics, OEWS metropolitan area estimates. BLS wages include some incentive pay; H-1B figures are base salary.
Employers filing at this level
| Employer | Median | Filings |
|---|---|---|
| $142,000 | 17 | |
| Adobe | too few | 8 |
| Anthropic, PBC | too few | 5 |
| Amazon | too few | 4 |
| Delta Electronics (Americas) | too few | 3 |
| Firewood Marketing | too few | 3 |
| Genentech | too few | 3 |
| GroupM Worldwide | too few | 3 |
| Deloitte | too few | 2 |
| Meta | too few | 2 |
Employers with at least 2 filings here. Median shown at 10+ filings.
By experience level
| Wage level | Median | Filings |
|---|---|---|
| Entry-level · Level I | $73,378 | 142 |
| Mid-level · Level II | $106,700 | 177 |
| Senior · Level III | $150,000 | 130 |
| Expert · Level IV | $179,000 | 152 |
Median shown when a level has at least 10 filings.
Minimum H-1B salary by level
| Wage level | Prevailing wage (most common) | Median offered salary | Filings |
|---|---|---|---|
| Entry-level · Level I | $67,808 | $73,378 | 142 |
| Mid-level · Level II | $98,322 | $106,700 | 177 |
| Senior · Level III | $128,814 | $150,000 | 130 |
| Expert · Level IV | $159,328 | $179,000 | 152 |
The prevailing wage is the minimum an employer must pay for this job and area. Amounts vary by county within a metro and by wage source.