Market Research Analyst salary in San Diego, CA
Based on 66 certified H-1B filings in the San Diego-Chula Vista-Carlsbad, CA metro area, FY2025–FY2026. Includes Carlsbad, San Marcos, La Jolla, Chula Vista, Escondido.
Also listed as: Marketing Analyst
Salary range
| Percentile | Salary |
|---|---|
| 10th | $54,206 |
| 25th | $70,000 |
| 50th (median) | $77,713 |
| 75th | $106,538 |
| 90th | $136,400 |
Salary by year
Median salary
Filings per year
Show as table
| Fiscal year | Median | P25 | P75 | Filings |
|---|---|---|---|---|
| FY2020 | $70,000 | $53,622 | $84,448 | 29 |
| FY2021 | $80,000 | $60,200 | $91,168 | 23 |
| FY2022 | $79,600 | $62,100 | $86,959 | 30 |
| FY2023 | $75,000 | $59,134 | $101,564 | 45 |
| FY2024 | $64,500 | $52,000 | $96,262 | 36 |
| FY2025 | $80,000 | $64,539 | $106,538 | 39 |
| FY2026 | $75,426 | $72,946 | $105,000 | 27 |
Cost of living
San Diego's median Market Research Analyst salary of $77,713 is worth about $69,500 at national average prices.
Source: BEA Regional Price Parities, 2024 (U.S. = 100; San Diego = 111.9).
Compared with all workers here
All Market Research Analysts and Marketing Specialists in the San Diego, CA area earned a median of $79,440 in May 2025. The H-1B median here is $77,713, 2% lower.
Source: U.S. Bureau of Labor Statistics, OEWS metropolitan area estimates. BLS wages include some incentive pay; H-1B figures are base salary.
Top employers filing
| Employer | Median | Filings |
|---|---|---|
| Hp | too few | 4 |
| Thermo Fisher Scientific | too few | 3 |
| Axos Bank | too few | 2 |
| Becton, Dickinson and Company | too few | 2 |
| Bevco Sanitizing | too few | 2 |
| CGL Partners | too few | 2 |
| Exon Biosystems d/b/a Exonbio | too few | 2 |
| Far Cabinet | too few | 2 |
| Joey and Tommy | too few | 2 |
| Microsoft | too few | 2 |
Employers with at least 2 filings here. Median shown at 10+ filings.
By experience level
| Wage level | Median | Filings |
|---|---|---|
| Entry-level · Level I | $57,846 | 16 |
| Mid-level · Level II | $72,946 | 23 |
| Senior · Level III | $99,732 | 16 |
| Expert · Level IV | $135,000 | 11 |
Median shown when a level has at least 10 filings.
Minimum H-1B salary by level
| Wage level | Prevailing wage (most common) | Median offered salary | Filings |
|---|---|---|---|
| Entry-level · Level I | $50,357 | $57,846 | 16 |
| Mid-level · Level II | $72,946 | $72,946 | 23 |
| Senior · Level III | $87,818 | $99,732 | 16 |
| Expert · Level IV | $115,107 | $135,000 | 11 |
The prevailing wage is the minimum an employer must pay for this job and area. Amounts vary by county within a metro and by wage source.