Entry-level Market Research Analyst salary in San Diego, CA
Based on 16 certified H-1B filings at DOL wage level I in the San Diego-Chula Vista-Carlsbad, CA metro area, FY2025–FY2026. Includes Carlsbad, San Marcos, La Jolla, Chula Vista, Escondido.
Also listed as: Marketing Analyst
Salary range
| Percentile | Salary |
|---|---|
| 10th | $50,357 |
| 25th | $50,464 |
| 50th (median) | $57,846 |
| 75th | $70,217 |
| 90th | $73,780 |
Salary by year
Median salary
Filings per year
Show as table
| Fiscal year | Median | P25 | P75 | Filings |
|---|---|---|---|---|
| FY2020 | – | – | – | 2 |
| FY2021 | – | – | – | 4 |
| FY2022 | – | – | – | 3 |
| FY2023 | $48,000 | $47,674 | $52,000 | 10 |
| FY2024 | $52,000 | $48,880 | $52,500 | 15 |
| FY2025 | $50,960 | $50,357 | $58,680 | 12 |
| FY2026 | – | – | – | 4 |
Cost of living
San Diego's median entry-level Market Research Analyst salary of $57,846 is worth about $51,700 at national average prices.
Source: BEA Regional Price Parities, 2024 (U.S. = 100; San Diego = 111.9).
Compared with all workers here
All Market Research Analysts and Marketing Specialists in the San Diego, CA area earned a median of $79,440 in May 2025. The H-1B median here is $57,846, 27% lower.
Source: U.S. Bureau of Labor Statistics, OEWS metropolitan area estimates. BLS wages include some incentive pay; H-1B figures are base salary.
Employers filing at this level
| Employer | Median | Filings |
|---|---|---|
| CGL Partners | too few | 2 |
| Far Cabinet | too few | 2 |
Employers with at least 2 filings here. Median shown at 10+ filings.
By experience level
| Wage level | Median | Filings |
|---|---|---|
| Entry-level · Level I | $57,846 | 16 |
| Mid-level · Level II | $72,946 | 23 |
| Senior · Level III | $99,732 | 16 |
| Expert · Level IV | $135,000 | 11 |
Median shown when a level has at least 10 filings.
Minimum H-1B salary by level
| Wage level | Prevailing wage (most common) | Median offered salary | Filings |
|---|---|---|---|
| Entry-level · Level I | $50,357 | $57,846 | 16 |
| Mid-level · Level II | $72,946 | $72,946 | 23 |
| Senior · Level III | $87,818 | $99,732 | 16 |
| Expert · Level IV | $115,107 | $135,000 | 11 |
The prevailing wage is the minimum an employer must pay for this job and area. Amounts vary by county within a metro and by wage source.