Mid-level Market Research Analyst salary in San Diego, CA
Based on 23 certified H-1B filings at DOL wage level II in the San Diego-Chula Vista-Carlsbad, CA metro area, FY2025–FY2026. Includes Carlsbad, San Marcos, La Jolla, Chula Vista, Escondido.
Also listed as: Marketing Analyst
Salary range
| Percentile | Salary |
|---|---|
| 10th | $69,077 |
| 25th | $70,500 |
| 50th (median) | $72,946 |
| 75th | $75,213 |
| 90th | $82,000 |
Salary by year
Median salary
Filings per year
Show as table
| Fiscal year | Median | P25 | P75 | Filings |
|---|---|---|---|---|
| FY2020 | $53,622 | $51,334 | $56,080 | 11 |
| FY2021 | – | – | – | 9 |
| FY2022 | $64,272 | $55,000 | $79,600 | 13 |
| FY2023 | $62,400 | $60,567 | $68,000 | 15 |
| FY2024 | $71,750 | $64,250 | $75,000 | 10 |
| FY2025 | $70,000 | $69,077 | $72,460 | 10 |
| FY2026 | $74,880 | $72,946 | $75,426 | 13 |
Cost of living
San Diego's median mid-level Market Research Analyst salary of $72,946 is worth about $65,200 at national average prices.
Source: BEA Regional Price Parities, 2024 (U.S. = 100; San Diego = 111.9).
Compared with all workers here
All Market Research Analysts and Marketing Specialists in the San Diego, CA area earned a median of $79,440 in May 2025. The H-1B median here is $72,946, 8% lower.
Source: U.S. Bureau of Labor Statistics, OEWS metropolitan area estimates. BLS wages include some incentive pay; H-1B figures are base salary.
Employers filing at this level
| Employer | Median | Filings |
|---|---|---|
| Axos Bank | too few | 2 |
| Exon Biosystems d/b/a Exonbio | too few | 2 |
| Hp | too few | 2 |
| Joey and Tommy | too few | 2 |
Employers with at least 2 filings here. Median shown at 10+ filings.
By experience level
| Wage level | Median | Filings |
|---|---|---|
| Entry-level · Level I | $57,846 | 16 |
| Mid-level · Level II | $72,946 | 23 |
| Senior · Level III | $99,732 | 16 |
| Expert · Level IV | $135,000 | 11 |
Median shown when a level has at least 10 filings.
Minimum H-1B salary by level
| Wage level | Prevailing wage (most common) | Median offered salary | Filings |
|---|---|---|---|
| Entry-level · Level I | $50,357 | $57,846 | 16 |
| Mid-level · Level II | $72,946 | $72,946 | 23 |
| Senior · Level III | $87,818 | $99,732 | 16 |
| Expert · Level IV | $115,107 | $135,000 | 11 |
The prevailing wage is the minimum an employer must pay for this job and area. Amounts vary by county within a metro and by wage source.