Market Research Analyst salary in Columbia, SC
Based on 12 certified H-1B filings in the Columbia, SC metro area, FY2025–FY2026. Includes Winnsboro, Lexington.
Also listed as: Marketing Analyst
Salary range
| Percentile | Salary |
|---|---|
| 10th | $52,300 |
| 25th | $54,999 |
| 50th (median) | $58,660 |
| 75th | $69,550 |
| 90th | $83,200 |
Cost of living
Columbia's median Market Research Analyst salary of $58,660 is worth about $62,600 at national average prices.
Source: BEA Regional Price Parities, 2024 (U.S. = 100; Columbia = 93.7).
Compared with all workers here
All Market Research Analysts and Marketing Specialists in the Columbia, SC area earned a median of $68,600 in May 2025 (1,800 employed). The H-1B median here is $58,660, 14% lower.
Source: U.S. Bureau of Labor Statistics, OEWS metropolitan area estimates. BLS wages include some incentive pay; H-1B figures are base salary.
Top employers filing
| Employer | Median | Filings |
|---|---|---|
| Healthcare SC | too few | 6 |
| Aqua Fusion | too few | 2 |
Employers with at least 2 filings here. Median shown at 10+ filings.
By experience level
| Wage level | Median | Filings |
|---|---|---|
| Entry-level · Level I | – | 0 |
| Mid-level · Level II | $59,490 | 10 |
| Senior · Level III | – | 0 |
| Expert · Level IV | – | 0 |
Median shown when a level has at least 10 filings.
Minimum H-1B salary by level
| Wage level | Prevailing wage (most common) | Median offered salary | Filings |
|---|---|---|---|
| Mid-level · Level II | $52,000 | $59,490 | 10 |
The prevailing wage is the minimum an employer must pay for this job and area. Amounts vary by county within a metro and by wage source.