Market Research Analyst salary in Dallas, TX
Based on 318 certified H-1B filings in the Dallas-Fort Worth-Arlington, TX metro area, FY2025–FY2026. Includes Plano, Irving, Richardson, Mckinney, Fort Worth.
Also listed as: Marketing Analyst
Salary range
| Percentile | Salary |
|---|---|
| 10th | $47,952 |
| 25th | $63,003 |
| 50th (median) | $72,650 |
| 75th | $94,870 |
| 90th | $113,670 |
Salary by year
Median salary
Filings per year
Show as table
| Fiscal year | Median | P25 | P75 | Filings |
|---|---|---|---|---|
| FY2020 | $63,551 | $55,815 | $76,819 | 94 |
| FY2021 | $69,485 | $60,521 | $92,914 | 88 |
| FY2022 | $71,000 | $66,061 | $101,924 | 114 |
| FY2023 | $75,000 | $60,000 | $92,373 | 97 |
| FY2024 | $65,000 | $58,386 | $87,616 | 144 |
| FY2025 | $66,560 | $63,003 | $95,153 | 151 |
| FY2026 | $79,144 | $63,003 | $90,000 | 167 |
Cost of living
Dallas's median Market Research Analyst salary of $72,650 is worth about $70,500 at national average prices.
Source: BEA Regional Price Parities, 2024 (U.S. = 100; Dallas = 103.1).
Compared with all workers here
All Market Research Analysts and Marketing Specialists in the Dallas, TX area earned a median of $75,240 in May 2025 (20,900 employed). The H-1B median here is $72,650, 3% lower.
Source: U.S. Bureau of Labor Statistics, OEWS metropolitan area estimates. BLS wages include some incentive pay; H-1B figures are base salary.
Top employers filing
| Employer | Median | Filings |
|---|---|---|
| Microsoft | $164,500 | 11 |
| Acmefog Commerce | too few | 5 |
| American Airlines | too few | 4 |
| Sky Alliance Group | too few | 4 |
| Softel Techsource | too few | 4 |
| Cnoopy Services | too few | 3 |
| Koddi | too few | 3 |
| United Eco-Technology | too few | 3 |
| 7-Eleven | too few | 2 |
| Cummins | too few | 2 |
Employers with at least 2 filings here. Median shown at 10+ filings.
By experience level
| Wage level | Median | Filings |
|---|---|---|
| Entry-level · Level I | $49,516 | 82 |
| Mid-level · Level II | $65,000 | 133 |
| Senior · Level III | $88,546 | 57 |
| Expert · Level IV | $100,000 | 46 |
Median shown when a level has at least 10 filings.
Minimum H-1B salary by level
| Wage level | Prevailing wage (most common) | Median offered salary | Filings |
|---|---|---|---|
| Entry-level · Level I | $46,842 | $49,516 | 82 |
| Mid-level · Level II | $63,003 | $65,000 | 133 |
| Senior · Level III | $79,144 | $88,546 | 57 |
| Expert · Level IV | $95,306 | $100,000 | 46 |
The prevailing wage is the minimum an employer must pay for this job and area. Amounts vary by county within a metro and by wage source.