Expert Market Research Analyst salary in Dallas, TX
Based on 46 certified H-1B filings at DOL wage level IV in the Dallas-Fort Worth-Arlington, TX metro area, FY2025–FY2026. Includes Plano, Irving, Richardson, Mckinney, Fort Worth.
Also listed as: Marketing Analyst
Salary range
| Percentile | Salary |
|---|---|
| 10th | $95,306 |
| 25th | $96,000 |
| 50th (median) | $100,000 |
| 75th | $116,509 |
| 90th | $172,162 |
Salary by year
Median salary
Filings per year
Show as table
| Fiscal year | Median | P25 | P75 | Filings |
|---|---|---|---|---|
| FY2020 | $108,530 | $97,677 | $142,500 | 10 |
| FY2021 | $102,565 | $92,914 | $152,500 | 15 |
| FY2022 | $126,000 | $118,300 | $147,500 | 19 |
| FY2023 | $100,000 | $95,000 | $135,500 | 15 |
| FY2024 | $128,086 | $114,710 | $155,465 | 16 |
| FY2025 | $108,500 | $97,718 | $164,453 | 22 |
| FY2026 | $96,000 | $95,309 | $108,442 | 24 |
Cost of living
Dallas's median expert Market Research Analyst salary of $100,000 is worth about $97,000 at national average prices.
Source: BEA Regional Price Parities, 2024 (U.S. = 100; Dallas = 103.1).
Compared with all workers here
All Market Research Analysts and Marketing Specialists in the Dallas, TX area earned a median of $75,240 in May 2025 (20,900 employed). The H-1B median here is $100,000, 33% higher.
Source: U.S. Bureau of Labor Statistics, OEWS metropolitan area estimates. BLS wages include some incentive pay; H-1B figures are base salary.
Employers filing at this level
| Employer | Median | Filings |
|---|---|---|
| Microsoft | too few | 3 |
| Lennox Industries | too few | 2 |
| The Ten | too few | 2 |
Employers with at least 2 filings here. Median shown at 10+ filings.
By experience level
| Wage level | Median | Filings |
|---|---|---|
| Entry-level · Level I | $49,516 | 82 |
| Mid-level · Level II | $65,000 | 133 |
| Senior · Level III | $88,546 | 57 |
| Expert · Level IV | $100,000 | 46 |
Median shown when a level has at least 10 filings.
Minimum H-1B salary by level
| Wage level | Prevailing wage (most common) | Median offered salary | Filings |
|---|---|---|---|
| Entry-level · Level I | $46,842 | $49,516 | 82 |
| Mid-level · Level II | $63,003 | $65,000 | 133 |
| Senior · Level III | $79,144 | $88,546 | 57 |
| Expert · Level IV | $95,306 | $100,000 | 46 |
The prevailing wage is the minimum an employer must pay for this job and area. Amounts vary by county within a metro and by wage source.