Senior Market Research Analyst salary in Dallas, TX

Based on 57 certified H-1B filings at DOL wage level III in the Dallas-Fort Worth-Arlington, TX metro area, FY2025–FY2026. Includes Plano, Irving, Richardson, Mckinney, Fort Worth.

Also listed as: Marketing Analyst

Median salary$88,546

Middle 50%$80k–$112k

vs. all levels here+22%comparison median $72,650

Filings57FY2025–FY2026 · latest two fiscal years

Salary range

All levels here

$25k$50k$75k$100k$125k$150k$175k

Box: middle 50% of filings. Whiskers: 10th–90th percentile. 99% of filings are between $79,144 and $182,912.

Percentile	Salary
10th	$79,144
25th	$80,000
50th (median)	$88,546
75th	$112,000
90th	$145,198

Salary by year

Median salary

Filings per year

Shaded: FY2025–FY2026, the years behind the figures above. Median shown for years with at least 10 filings. FY2026 covers Q1–Q3 only.

Show as table

Fiscal year	Median	P25	P75	Filings
FY2020	$81,290	$80,579	$100,000	12
FY2021	$85,200	$83,662	$102,814	11
FY2022	$100,000	$84,936	$128,165	23
FY2023	$80,824	$75,400	$86,535	22
FY2024	$84,323	$77,139	$108,500	27
FY2025	$94,500	$88,546	$121,653	21
FY2026	$83,500	$79,186	$100,750	36

Cost of living

Dallas's median senior Market Research Analyst salary of $88,546 is worth about $85,900 at national average prices.

Source: BEA Regional Price Parities, 2024 (U.S. = 100; Dallas = 103.1).

Compared with all workers here

All Market Research Analysts and Marketing Specialists in the Dallas, TX area earned a median of $75,240 in May 2025 (20,900 employed). The H-1B median here is $88,546, 18% higher.

Source: U.S. Bureau of Labor Statistics, OEWS metropolitan area estimates. BLS wages include some incentive pay; H-1B figures are base salary.

Employers filing at this level

Employer	Median	Filings
Microsoft	too few	7
Meta	too few	2
Verizon	too few	2
Copart	too few	2
FedEx	too few	2
George P. Johnson Company	too few	2
Palmdrive	too few	2

Employers with at least 2 filings here. Median shown at 10+ filings.

By experience level

Wage level	Median	Filings
Entry-level · Level I	$49,516	82
Mid-level · Level II	$65,000	133
Senior · Level III	$88,546	57
Expert · Level IV	$100,000	46

Median shown when a level has at least 10 filings.

Minimum H-1B salary by level

Wage level	Prevailing wage (most common)	Median offered salary	Filings
Entry-level · Level I	$46,842	$49,516	82
Mid-level · Level II	$63,003	$65,000	133
Senior · Level III	$79,144	$88,546	57
Expert · Level IV	$95,306	$100,000	46

The prevailing wage is the minimum an employer must pay for this job and area. Amounts vary by county within a metro and by wage source.