Senior Marketing Manager salary in Dallas, TX

Based on 14 certified H-1B filings at DOL wage level III in the Dallas-Fort Worth-Arlington, TX metro area, FY2025–FY2026. Includes Plano, Irving, Frisco, Arlington, Fort Worth.

Also listed as: Product Marketing Manager

Median salary$165,779
Middle 50%$157.1k–$175k
vs. all levels here+32%comparison median $125,810
Filings14FY2025–FY2026 · latest two fiscal years

Salary range

Box: middle 50% of filings. Whiskers: 10th–90th percentile. 99% of filings are between $153,174 and $200,963.
PercentileSalary
10th$155,050
25th$157,076
50th (median)$165,779
75th$175,000
90th$180,449

Salary by year

Median salary

$120k $150k $180k FY2022: median $158,000 (14 filings) FY2023: median $150,000 (10 filings) FY2024: median $140,400 (14 filings) FY2025: median $165,779 (12 filings) FY20 FY21 FY22 FY23 FY24 FY25 FY26

Filings per year

FY2020: 8 filings FY20 FY2021: 6 filings FY21 FY2022: 14 filings FY22 FY2023: 10 filings FY23 FY2024: 14 filings FY24 FY2025: 12 filings FY25 FY2026: 2 filings FY26 14
Shaded: FY2025–FY2026, the years behind the figures above. Median shown for years with at least 10 filings. FY2026 covers Q1–Q3 only.
Show as table
Fiscal yearMedianP25P75Filings
FY2020–––8
FY2021–––6
FY2022$158,000$151,660$170,00014
FY2023$150,000$147,473$164,10010
FY2024$140,400$140,400$165,10014
FY2025$165,779$160,892$175,00012
FY2026–––2

Cost of living

Dallas's median senior Marketing Manager salary of $165,779 is worth about $160,800 at national average prices.

Source: BEA Regional Price Parities, 2024 (U.S. = 100; Dallas = 103.1).

Compared with all workers here

All Marketing Managers in the Dallas, TX area earned a median of $155,460 in May 2025 (16,320 employed). The H-1B median here is $165,779, 7% higher.

Source: U.S. Bureau of Labor Statistics, OEWS metropolitan area estimates. BLS wages include some incentive pay; H-1B figures are base salary.

Employers filing at this level

EmployerMedianFilings
Amazontoo few2
Cognitus Consultingtoo few2

Employers with at least 2 filings here. Median shown at 10+ filings.

By experience level

Wage levelMedianFilings
Entry-level · Level I $87,443 29
Mid-level · Level II $121,306 39
Senior · Level III $165,779 14
Expert · Level IV $203,908 22

Median shown when a level has at least 10 filings.

Minimum H-1B salary by level

Wage levelPrevailing wage (most common)Median offered salaryFilings
Entry-level · Level I$85,488$87,44329
Mid-level · Level II$119,184$121,30639
Senior · Level III$152,901$165,77914
Expert · Level IV$186,597$203,90822

The prevailing wage is the minimum an employer must pay for this job and area. Amounts vary by county within a metro and by wage source.