Marketing Manager salary

At a glance

• Mostly Level II (mid-level). 35% of Marketing Manager filings are Level II, compared with 42% across all H-1B filings.
• Top filer: Amazon. 414 filings (13% of the total), median $158,009.
• Pay depends on the city. Among the 7 metro areas with the most filings, the median ranges from $125,810 in Dallas, TX to $220,000 in San Jose, CA.
• Median up 21% since FY2020. From $145,000 in FY2020 to $175,338 in FY2026 (Q1–Q3). Nominal, not adjusted for inflation.

Marketing Manager H-1B salary overview

Employers filed 3,260 certified H-1B Labor Condition Applications for Marketing Manager jobs in FY2025–FY2026 (occupation code 11-2021, Marketing Managers). The median base salary is $174,533, 42% above the median for all H-1B filings ($122,699), and half of the filings fall between $138,849 and $215,000. The most common wage level is Level II (mid-level), at 35% of filings. New York, NY has the most filings (604), and Amazon is the employer that files the most (414).

Top employers for Marketing Manager

Amazon414 filings · 13%$158,009 TikTok183 filings · 6%$227,000 ByteDance96 filings · 3%$228,500 Meta49 filings · 2%$244,307 Google36 filings · 1%$217,000 Adobe27 filings · 1%$219,000 Intuit24 filings · 1%$177,401 Apple23 filings · 1%$190,400 NVIDIA19 filings · 1%$214,843 Cummins17 filings · 1%$138,466

Employers with the most Marketing Manager filings. Bar: share of all Marketing Manager filings. Figure: median base salary.

Pay by level

Marketing Manager pay by city

Median base salary in each metro area. Rent: HUD Fair Market Rent, FY2027.

What a Marketing Manager does

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Typical tasks

• Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
• Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.

Preparation

Job Zone Four: Considerable Preparation Needed. Most of these occupations require a four-year bachelor's degree, but some do not.

O*NET occupation: Marketing Managers (11-2021.00). This section includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA.

H-1B pay vs. all U.S. workers

Across all U.S. workers in this occupation (Marketing Managers), the median annual wage was $166,790 in May 2025, with 395,240 people employed. The median H-1B base salary in FY2025–FY2026 is $174,533, 5% higher.

Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS). BLS wages cover all wage and salary workers and include some incentive pay; H-1B figures are the base salary offered on certified LCAs. The two sources cover different periods. BLS reports wages of $239,200 or more as a single top value.

Salary details

Salary range